3000+ 5 STAR REVIEWS

New Look

Say hello to our brand-new look.
It's clean, sleek and minimal. Still the same
high quality, but in a different package.

Shop Now Real Results

  • Vegan and cruelty free

  • High quality hair care

  • Curly girl approved

  • Worldwide shipping

Shop By Step

Good For The Planet, Great For Your Hair

We have always been passionate about bringing the best products that are good for you and for the planet. Your well being, and that of the planet, are at the heart of everything we do. Did you know all of our packaging is made 100% recyclable?

Read our Story

Shop by Hair concern

unlock your curl potential

unlock your curl potential

unlock your curl potential

unlock your curl potential

unlock your curl potential

unlock your curl potential

unlock your curl potential

unlock your curl potential

unlock your curl potential

unlock your curl potential

unlock your curl potential

unlock your curl potential

unlock your curl potential

unlock your curl potential

unlock your curl potential

unlock your curl potential

unlock your curl potential

unlock your curl potential

unlock your curl potential

unlock your curl potential

unlock your curl potential

unlock your curl potential

unlock your curl potential

unlock your curl potential

unlock your curl potential

unlock your curl potential

unlock your curl potential

unlock your curl potential

unlock your curl potential

unlock your curl potential

unlock your curl potential

unlock your curl potential

unlock your curl potential

unlock your curl potential

unlock your curl potential

unlock your curl potential

Our Products

BEST SELLERS
New
value sets

what our customers are saying

The perfect finish

This scrunching oil gives my curls the best shine and I have no frizz at all, while it doesn’t feel greasy like I have with most oils. I use it to scrunch out the cast and it works perfect every time.

- Lara B.

Wonderful foam

Great foam. It gives volume and has wonderful smell. Mostly important - it does not weight down the hair. I add photos before and after. I used almost all Curly Secret products :) Shampoo, Curly Secret Buy Buy Knots Conditioner, Curly Secret Protein Bomb leave-in (very tiny amount), Curly Secret Volumizing Curl foam, Curly Secret Popping Curls gelRead more about review stating Wonderful foam.
P.S. I use products only on very wet hair. 

- Sigita S.

Great hold

Love it. Lighter and stronger than a gel. Perfect hold.

- Marie A.