About us

Curly Secret: From one curly girl to another 

Curly Secret is a natural, curly hair care brand founded out of an underlying urge to reveal the secret to having perfect curls. Our team of experts is here to share their experience and expertise from one curly girl to another with the mission to outsource the best ingredients and create outstanding curly hair care products.

If your hair is wavy, curly, or coily, then you'll recognize the lifelong struggle of taming it. Curly hair seems to have a personality of its own. While you are thinking “Big meeting coming up” your hair is probably thinking “Studio54 in the 80’s”. 

The never-ending search for the right products, hours spent in front of a mirror, expensive treatments, and even lack of self-esteem often accompany curly-haired women, but we're here to put an end to it all. 

Styling your untamable hair has always felt like a losing battle. Until now!

The Curly Mission

The mission of Curly Secret is to create products that not only make curly hair look good, but also make you feel good about it. We all know that beauty shines through from the inside, so it is our brand's responsibility to only use high-quality ingredients that are proven to work. 

What makes Curly Secret stand out from the rest is our team. We are women with curly and wild hair who have tried almost everything, and we know what works and what doesn’t. We know what it feels like to struggle with curly hair. And we know what it feels like to make all heads turn to your gorgeous hair. Our goal is simple; make your every single day a great hair day!

The Curly Secret revealed

Always on top of innovations in cosmetic science and methods used in the industry, Curly Secret creates the best hair care products that are quality-checked and tested by a panel group of customers before hitting the virtual shelves. We keep our finger on the pulse of the industry and ensure that you are the first to take advantage of the latest breakthroughs, formulas, and ingredients. 

Curly Secret is here to help you embrace your natural beauty and let it shine. Let our products be the key to shiny hair, frizz-free curls, healthy scalps, and a perfect, long-lasting look that attracts attention.

This page is not about us, but about you!

Turn what used to be a liability into your greatest asset and start exuding confidence with your jaw-dropping hair. Feel empowered and seize every single day to the fullest – while looking your absolute best. Remember, life’s too short for bad hair days.

Let's scrunch, plop, twist, rake and coil!